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This website is for investment professionals only.

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Why Selftrade

Selftrade is one of the UK’s largest execution-only stockbrokers, founded in 2000, and has built a reputation for operating on the basis of open, transparent pricing.

We enable you to make better decisions by supporting your goals with the right products and services all at a cost-efficient price.

Many of us manage our own investments and we understand the needs of private investors. This is why we offer a range of services, data and tools, which were once the preserve of the professional, market data to help you prosper, reach your objectives and manage your portfolio.

Selftrade offers you a comprehensive range of investment options; we provide you the opportunity to invest in a range of 8,000 shares, funds, bonds and Exchange Traded Funds and other assets spanning UK and international markets.

Our dealing platform is intuitive and easy to use, meaning you can use alerts and different order types like stop loss and limits, to make it easier.


Equiniti took over the Selftrade service in January 2015. Equiniti was originally borne out of the Lloyds Banking Group in January 2007 and is a leading provider of technology and solutions for complex and regulated administration, serving blue-chip enterprises and the public sector organisations.

Equiniti work with over half of the FTSE 100 and process more than ninety billion payments per year whilst interacting with 27 million customers on behalf of our 1700 corporate partners. We pay 20% of UK pensions and have an experienced team who have an average service of 10 years across the group.

Next Steps

To apply to open a Selftrade SIPP dealing account, please go to our forms section to download the SIPP application. The forms section also contains a guide on transferring a SIPP to us and other useful forms such as a third party authority form (e.g. if a partner or financial advisor needs access to your Selftrade SIPP dealing account).

Web links




Important Information:

Contact Us

Customer (direct):
Phone:  0345 0700720                                                      

Customer representative:
Phone: 0345 8944630

Post:     Selftrade, PO Box 4923, Worthing BN99 6SF.

Selftrade® is a trading name licensed to Equiniti Financial Services Limited whose registered office is Aspect House, Spencer Road, Lancing, West Sussex BN99 6DA. Equiniti Financial Services Limited is part of the Equiniti Group. Investment and general insurance services are provided through Equiniti Financial Services Limited, which is registered in England Wales


This information is intended for investment professionals and should not be relied upon by private customers or any other persons.